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Bras, Lingerie & more. We are the source for Lingerie information and links.

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Trend: Sexy Bras and lingerie are becoming more popular.

 

 

 

 

 

 

The Wonderbra Story:
The Wonderbra is a type of push-up underwire brassiere that gained worldwide prominence in the 1990s.

 

Although the Wonderbra name was first trademarked in the U.S. in 1935,[1] the brand was developed in Canada.

 

Moses (Moe) Nadler, founder and majority owner of the Canadian Lady Corset Company, licensed the trademark for the Canadian market in 1939.

 

By the 1960s the Canadian Lady brand had become known in Canada as "Wonderbra, the company."

 

In 1961 the company introduced the Model 1300 plunge push-up bra. This bra became one of the best-selling Canadian styles and is virtually identical to today's Wonderbra.

 

In 1968, Canadian Lady changed its name to Canadian Lady-Canadelle Inc., was sold to Consolidated Foods (now Sara Lee Corporation), and later became Canadelle Inc.

 

During the 1970s Wonderbra was repositioned as the company's fashionable and sexy brand, and became the Canadian market leader.[2] In 1991, the push-up Wonderbra became a sensation in the UK, although it had been sold there since 1964 under license by the Gossard division of Courtaulds Textiles. Sara Lee Corporation did not renew Gossard's license and redesigned the push-up style for the reintroduction of the Wonderbra to the U.S. market in 1994.[3].

 

Since 1994, the Wonderbra has expanded from the single push-up design into a full-range lingerie fashion label in most of the world.

 

In most countries, the brand emphasizes sex-appeal. In its native Canada, however, the brand promotes the functional qualities of its products—a departure from the strategy that made Wonderbra the top-seller in the 1970s.[4]

 
 
Girl - Pink Bra & PantiesGirl - Pink Bra & PantiesGirl - Pink Bra & Panties
 
 
Foot Notes:
1. "Wonderbra Trademark #612231, United States Trademark and Patent Office". Retrieved 2007-02-03.
2. Mintzberg (1984), p. 76.
3. Bowes, Elana (1993-10-11). "Playtex, Gossard gird themselves for battle of bras". Advertising Age
4. Wonderbra Canada Website". 2007. Retrieved 2007-02-03
 
 
 
 

It's all you. Make the most of life!! Live it up!!
It's all you. Make the most of life!! Live it up!!
Lingerie Glossary:   A   B   C    D    E    F    G    H    I    J    K    L    M    N    O    P    Q    R    S    T    U    V    W    X    Y    Z

Bra type apparel originated in the 1400s BC during the Minoan civilization era.

The word bra was derived from the word brassiere which is an article of clothing that covers, supports and elevates the breasts. Since the early 19th century it has replaced the corset as the most widely accepted method of supporting a woman's breasts.

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Bras are worn for many reasons such as the following: 

1. For support 2. To improve shape 3. To enhance  cleavage 4. To preserve modesty 5. To help in nursing 6. For sport and physical activity 6. To provide a lift for improved appearance 7. For use as a fashion garment 8. To feel and look sexy

BRASSIERE

BRAS

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BRAS & MORE..

 

There are a wide range of bras available. They have been designed to meet different body types, situations and outer garments. The degree of shaping and coverage of the breasts varies between style, functionality, fashion, fabric and colour. Women can now choose the type, size, fit, colour, shape, texture, style and design. Women now have considerable choices!! It's exciting and fun and it's time to make the most of it!!

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Did you know that Bra-wearers are getting younger!! 8 and 9 year old girls are now starting to wear bras!!

 

BRAS & MORE...

History Bras 1902

Advice: Make promises and keep them

The following are some suggestions for taking care of your bras so they last longer:

  • The first thing you should do is read the manufacturer labels for the ideal type of cleaning of a particular garment. Follow the instructions they provide.
  • In general we recommend that you hand wash all bras in cold water with mild soap.
  • If hand washing is difficult for you, then you may use laundry bags to place your intimates and do your laundry with a washer. Choose the delicate cycle. Use cold water and mild soap.
  • We recommend that you air dry your bras after washing  them. Do not use the dryer to dry your bras.
  • Stack your bras neatly in a drawer after they are dry.
  • Have a good selection of bras. Do not keep using the same bras over and over again. You can get better results from your bras by giving them time to re-energize. Please note that the fibres in your bras get stretched each and every time they are used. You have to give the fibres enough time to reset before their next use.
  • In general make sure you buy good quality and well made bras. In the long-term well made bras are easier to care for and will always last much longer.

 

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LINGERIE

Lingerie is a term for fashionable and possibly alluring undergarments. The term in the French language applies to all undergarments for either gender. In English it is applied specifically to those undergarments designed to be visually appealing or erotic.

The concept of lingerie as visually appealing undergarments was developed a long time ago during the late nineteenth century. Lady Duff-Gordon of Lucile was a pioneer in developing lingerie that freed women from more restrictive corsets. Through the first half of the 20th century, women wore underwear for three primary reasons: to alter their outward shape (first with corsets and later with girdles or bras), for hygienic reasons, or for modesty. Before the invention of crinoline, women's underwear was often very large and bulky. During the late 19th century, corsets became smaller, less bulky and constricting, and were gradually supplanted by the brassiere, first patented in the 20th century by Mary Phelps Jacob. When the First World War broke out, women found themselves filing in men's work roles, creating a demand for more practical undergarments. Manufacturers began to use lighter and more breathable fabrics. As the 20th century progressed, underwear became smaller and more form fitting, The lingerie industry expanded in the 21st century with designs that double as outerwear. The lingerie market at the turn of the 21st century was driven by the advent of modern technologies and fabrics that help in designing innovative products such as laser-cut seamless bras and moulded T-shirt bras. Designers are putting greater emphasis on rich-looking fabrics, laces, embroideries and brighter, more daring colours.

Lingerie Glossary:   A   B   C    D    E    F    G    H    I    J    K    L    M    N    O    P    Q    R    S    T    U    V    W    X    Y    Z

 
 

ALL ABOUT PANTIES

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Types of Panties:

1.Classic Briefs - Also called full brief, the sides extend below the hip.

2.High-Cut Briefs - Also called French-cut Briefs, they are somewhat narrower.

3. Control Briefs- These are panties designed to give support and give a slimmer appearance and usually contain a stretch material such as spandex that may extend beyond the waist.

4. Hipster- These are similar to briefs, but are worn lower with the waistband around the hips.

5. Bikini- These are also worn at the hips, but the fabric at the sides is narrower.

6. Boy shorts- Also called Boyleg Briefs, they are styled after men's briefs and may have short legs extending below the crotch.

7.Tanga - These have full rear coverage, but the waistband is reduced to a narrow strip at the sides.

8. Thong- These have waistbands similar to tangas, but the rear coverage is not as full.

9. G-String - This is a thong with virtually no rear coverage, the narrow strip in the back extends from crotch all the way to the waistband. It shows most of the buttocks.

Types of Panties
 
Lingerie is a term for fashionable and possibly alluring undergarments. The term in the French language applies to all undergarments for either gender. In English it is applied specifically to those undergarments designed to be visually appealing or erotic.